Compliance & Ethics

Ethical marketing is not optional. It's foundational.

The NDIS exists to support Australians with disability. Marketing within this ecosystem carries a responsibility that we take seriously. This page outlines our approach to compliance and the ethical boundaries we never cross.

The NDIS does not fund marketing

This is an important distinction that some agencies in the market choose to blur. The National Disability Insurance Scheme provides funding to participants for disability-related supports and services. Marketing and advertising for providers is not a funded support category.

When we work with providers, we are clear: marketing is a business investment that you make to improve the visibility and clarity of your services. It is a legitimate and valuable activity — but it is paid for by your business, not by the NDIS or by participants' plans.

Any agency suggesting otherwise is being misleading, and we believe that undermines trust in the entire sector.

We never do this

These are hard boundaries. No exceptions.

  • Claim that the NDIS funds or pays for marketing
  • Suggest that participants can access NDIS funds for marketing purposes
  • Guarantee participant numbers or referrals
  • Use pressure tactics, false urgency, or scarcity messaging
  • Exploit the vulnerability of participants or families
  • Make promises about funding outcomes or financial results

We always do this

These are commitments we make to every provider we work with.

  • Frame marketing as communication and visibility
  • Help providers explain their services clearly and honestly
  • Connect providers with participants already looking for support
  • Respect the dignity of participants, families, and carers
  • Follow NDIS Practice Standards in all messaging
  • Review every piece of content for compliance before publishing

Marketing as communication

At its core, marketing is about communication. For NDIS providers, this means clearly explaining who you are, what you offer, and how participants can access your services. It means being visible to people who are actively looking for the support you provide.

Good marketing in this space is not about convincing someone to buy something they don't need. It's about making sure that participants and families who are already searching for support can find you, understand what you do, and feel confident reaching out.

This is why we focus on clarity, consistency, and trust-building. When a participant lands on your website or sees your listing in a search result, they should feel informed and reassured — not pressured or overwhelmed.

Respect for participants and families

Every decision we make is filtered through a simple question: would a participant or their family feel respected by this? If the answer is no, we don't do it.

This extends to the language we use, the imagery we select, the claims we make, and the way we frame your services. We never use disability as a marketing hook. We never exploit emotions to generate clicks. We never create false urgency to pressure someone into making contact.

The people your marketing reaches are real people navigating complex and often stressful decisions about their care or the care of someone they love. Our job is to make that process easier, not harder.

Why this matters

Unfortunately, not all marketing agencies working in the NDIS space operate ethically. Some make misleading claims about funding. Some use aggressive tactics that don't belong in healthcare. Some prioritise their own revenue over the interests of participants.

We created this page because we believe transparency is important. Providers deserve to know exactly how their marketing partner operates. And participants deserve to interact with marketing that treats them with dignity.

If you have questions about our compliance approach, we welcome the conversation.

Want to work with an agency you can trust?

We're happy to answer any compliance questions before you decide to work with us.

Get in Touch